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Okay, I admit it, I stole this… But I’m going to tell you where I stole it from and hopefully they won’t mind. It came from a site called online-tech-tips.com. While this post is about finding good ideas and content, that blog looks like a good one if you’re in need of tech tips. The writer is passionate about his work – that’s a good sign.
Are you a blogger? I’m really not, but I do have a blog. It’s at greenpromoblog.com. I always struggle to either find/take the time to post, and often I’m not sure of what to say. The folks mentioned in the paragraph above tweeted about this list, and I thought I’d share it with you. If you find it to be helpful, or _______, tell me about it. Let me know. Feedback’s a good thing. Thanks in advance. Here goes: (sure wish fb would give us some formatting tools – bold, italic, etc.) [I originally posted this on my facebook page, www.facebook.com/ted4promos.
Here’s a quick tip for bloggers trying to find new ideas and content their blogs. If you’re trying to write a blog full-time, one problem that can crop up and make you feel like quitting is the inability to find something new and interesting to write about. Of course, if you’re blogging about Politics or Personal Productivity, the content should probably be your own opinions or experiences in life, but if you’re writing about technology or something similar, it’s essential that you can find out about the latest things in your field.
I’m going to be writing this post with a slant towards technology blogs since I write about those topics myself, but you can easily port these tips over to any other genre as they are not specific to technology. If you have any other ideas or would like to add to the list, please feel free to post a comment!
So here is currently what I do to find new blog content or ideas for a blog post:
Read other blogs in your niche – First of all, find out what kind of competition exists in your niche. Since I write about technology, I’ve searched through blog directories like BlogCatalog or Blogarama, blog communities like MyBlogLog or Technorati, etc to find other blogs that relate to my topic. Once I’ve found a couple I like, I have looked over their posts and browsed through their list of sources (most bloggers will site [cite] sources at the bottom of a post). Now you can create a good list of “source” sites, blogs, forums (Yahoo Answers), etc whereby you can search through and find content. If you can add value to a post someone else has written, post it on your blog and make sure to link back to the original source. There’s no way any blogger can write about everything, so pick and choose topics that specifically relate to your blog. Also, browse through comments on popular blogs as readers will usually post alternatives to the item or solution provided in the main post. For example, a tech blogger writing about a program to help recover data from your hard drive will usually get a bunch of comments on other programs or solutions to recovering data. You could use those ideas as a topic for one of your posts.
Social Bookmarking sites – Sites like Del.icio.us, Digg, Yahoo MyWeb, StumbleUpon and many others are great ways to find new blog ideas, especially for tech bloggers. You’ll always find links to startup web sites or cool web apps, etc, etc. However, there are many different topics other than technology, so it’s definitely worth checking these sites out! You can also follow along news sites like Newsvine and Tailrank, which are community-based, but more focused on current events.
Audio and Video Podcasts – This is probably one of the best ways to find fresh relevant content for your blog. Audio and video podcasts have the advantage that you can get a lot more information across in a shorter period of time. There are literally thousands of podcasts that you can watch daily ranging from the latest tech news to animal life in the Amazon! One cool piece of software that you can use to find and watch podcasts is Miro. It’s completely free and has over 2000 channels with videos that you can download to your PC, iPod or media player. You can check out other podcast sites like Twit, TeXtra, DL.TV, Blip.tv, etc.
Google Alerts – This one might sound a little strange, but it really does work! Google Alerts is a great tool to use to find content on the web specifically related to the keywords you choose. You can easily find any mention of your keywords in the news or in blogs. So if you want to know the day a new product is being released, simply create an alert with those words and you can get the information as it happens. This reduces the time it takes to read through lots of news or blog sites trying to find the information you need. [Interesting; I'll have to try this. I wonder if many in the media do this]
Keyword Tools – Every serious blogger should be using keyword tools to uncover the searching habits of readers. That importance of the data that you can get from these tools is simply too great to overlook. There are several free keyword tools out there, including Google Adwords, Overture, and Keyword Discovery. The numbers may not be exactly accurate, but it’s definitely insightful and good to know when writing titles for your post, etc. [another good idea]
That pretty much covers it! I can’t really think of any other way to find topics other than through personal experience or networking with other people. If you have some other method, please share it with everyone!
It’s Ted again… great stuff huh? Got other ideas or comments? Please share!
Just received some great apparel specials – discontinued products. Savings in the 50, 60, 70+ % range. Example: Ladies’ denim shirt, short sleeve, 3 color choices, $7.90 ea at $75% off. It’s while inventory lasts, so take advantage now!

The New Year is fast approaching. This is the time of year that I get the most reflective, looking back on my life and on the previous year. “Am I happy with how I’ve lived in 2011?” It’s also the time I look forward to the coming year. At this point, 2012 exists as pure potential. It can be anything I want it to be.
There are so many New Year’s resolution articles written in December that I decided to go the other way. If I wanted to make 2012 just another average year, if I wanted to settle into a nice little rut, how would I do it? Well, here are 12 ways that any of us can make 2012 a year to forget.
1. Get Distracted by Opportunity: Nothing will get 2012 to fly by without anything to show for it like jumping at every opportunity you see. The great thing about this is that it actually looks and feels like you are being productive without ever having to fully commit to any one thing. And because you don’t fully commit to any one direction, you won’t complete anything.
2. Say Yes to Everything: This is closely related to #1. This is all about over-obligation. Are you already maxed out? Great! Volunteer to be a classroom parent with your child’s school, take a night class, buy a puppy, and agree to that project at work that will require you to be in the office on Sundays. If you say yes to every possible obligation, you will have dozens of excuses as to why your life sucks, you don’t connect with your kids, your marriage is failing, and you haven’t accomplished anything truly important.
3. Avoid New Things: In order to make 2012 just another year, it will be important to limit new experiences and new friendships. After all, you’ve gotten to this point in your life without them. By sticking with your familiar life, you are sure to remain stuck.
4. Just React: Living a reactive life is a great approach to mediocrity. Spending each day reacting to email, customer complaints, office drama, problems with your kids or your spouse are all awesome methods of distracting yourself from the real issues you should be focused on. After all, if you’re putting out fires all day, how can you possibly be expected to focus on your health, your relationships, or building a meaningful life that is full of purpose?
5. Hold Grudges: Because relationships are the most important factor in our happiness and our living a meaningful life, it is important for you to do anything you can to neglect or damage your most important relationships. Grudges are great for that. Did your brother borrow money and not pay you back? He sounds like a deadbeat; you don’t need him in your life. Did your best friend from high school miss your birthday party? What a jerk, who needs her? Did you go into business with a friend or family member, only to have it fall apart? What a great reason to cut them out of your life. Forgiveness is for sissies.
6. Blame Them: Your mantra for 2012 should be “It’s not my fault.” Go ahead; say it out loud “IT’S NOT MY FAULT!” Feels good doesn’t it? The best thing about “It’s not my fault.” is that because nothing is your fault, you don’t have to DO anything to fix it. Cool huh? Plus, you and all of the other “It’s Not My Faulters.” can get together to complain about how other people are ruining your lives. Sweet!
7. Assume the Worst: Face it, people are bad. Sure may be a couple of exceptions, but in general, everybody is out for themselves and will take advantage of you to get what they want. In order to protect yourself from this scary world, you have to keep your guard up at all time. Did someone open the door for you and smile? He’s probably a pervert who just wants to look at your butt as you walk by. Did someone offer to help you at work? She’s probably just positioning herself so she gets the credit for all of your hard work. Add this to your other mantra, “Don’t trust anyone.”
8. Rescue Everybody Else: The people you surround yourself with are pretty worthless aren’t they? If you weren’t there to save the day, to fix their mistakes and to rescue them from bad decisions, their lives would be in shambles. Saving other people from themselves is AWESOME! Not only does it feel good to be the hero, it also maintains your power over them, and the best thing is that because you are so focused on saving everybody else, you “don’t have time” to take control of your own life and fix your own problems. Who cares that your life is falling apart around you? As long as you have people to save; people who are weaker than you, everything will be alright.
9. Avoid Risk: Attorneys have a rule that says “If you don’t know what the answer will be, don’t ask the question.” Living by this rule in the courtroom limits their risk and helps them win cases. You should apply a similar rule to your life in 2012. If you don’t know the outcome of something, don’t do it. In order to maintain the status quo in your life, play it safe at all times.
10. Seek Pleasure Above Purpose: Author and concentration camp survivor, Viktor Frankl, wrote that “Those without purpose fill their life with pleasure.” Perfect! In order to avoid any stray thoughts of a purposeful life in the coming year, it will be important to find as much pleasure as possible. Any kind of addiction will suit your needs: food, sex, alcohol, drugs, TV, video games, social media, or gambling. Pick one and run with it.
11. Procrastinate: There is nothing so important that it can’t wait until later. This is especially true of working out, starting to eat better, spending quality time with your kids/spouse, filing your taxes, or figuring out what the heck you want to do with your life. The world won’t end if you push any of those things until tomorrow…or better yet, next week.
12. Believe the Haters: If somebody tells you that you can’t do it, they are probably right. If someone tells you that you aren’t smart enough, good looking enough, you don’t have enough experience, you don’t have the right degree or certification, LISTEN TO THEM. They are just protecting you from making a fool of yourself and from feeling the pain of failure. Imagine the paradise that the world would be if everybody listened to their critics. We should all be so lucky to have someone like that in our lives.
Well, there you have it. By following these 12 principles in the coming year, you are sure to make 2012 a year to forget. Happy New Year!
Are there any principles I missed?
Take the lead,
Jeremiah
New favorite pen! Exciting, eh?
For the past 3 or 4 years I’ve been using the Uniball Jetstream to promote my own business. It’s not fancy, no cute colors, etc., but the quality is second to none, and it writes far better than you’d expect a ballpoint to write. Almost as smooth and effortlessly as a rollerball.
I’ve recently begun writing with a uni-ball 207 Impact. It’s a GEL pen with this bold, soft-feeling tip. It really lays down the ink with a 1.0mm ball, larger than most. It’s available in a cap-off and a retractable, which is what I prefer. No cap to lose. It’s got a rubber grip and a beefy barrel, which holds a nice size imprint, and tight registration of imprint colors is spot-on.
Who ever knew there was so much to pens, right? Pen geek here. Anyway, I’ve seen them for sale in the stores for about $3 to $3.50. I’ve got the cap-off at $2.53 and the retractable at $2.73, both available in your choice of red, blue or black ink. And both with a 100 pc. minimum.
If you’d like to try one yourself, let me know and I’ll get you a sample.
Oh by the way, the entire 207 series features what they call “super ink”, an ink designed with the help of Frank Abagnale (Catch me if you can), in order to help prevent check fraud.
Have a great day!
| Brainstorming Sessions: The Death of Innovation
November, 2011 |
| When the Great Depression ended in 1941, twelve years of unemployment (reaching as high as 25% in 1933) steeled the Greatest Generation to become hard workers; to ensure their children would not face the same hardships. The most common advice these parents gave their children was, “You don’t have to like your job, you just have to get one” and “You don’t have to love your co-workers, you just have to be able to work with them.” The mantra of the day was, “Get a job and keep it.”
Today, the global recession and the hemorrhaging of jobs to countries that can perform them cheaper and faster has created a new mantra for America, “Innovate or die!” Bestselling nonfiction books in the 1940s included I Choose Freedom, The Curtain Rises, and A Guide to Confident Living; books about patriotism and national pride. Today we read Blink, A Whole New Mind, The Ten Faces of Innovation, and How to Think Like Leonardo da Vinci. All share the message, “In this global economy there will always be another country that can do it cheaper and faster; we have to do it cooler.” We have to continually invent the next new thing. We have to be different, even if only for different’s sake. Innovation used to be fun. Now it is survival. Here is how most companies try to develop the next new idea; the one that is cooler than all the rest. They gather a bunch of people around a table with coffee and bagels, some bring toys, but most have nothing save for blank legal pads or Post-It posters. Everyone in the room has a thousand other tasks waiting for them when the session is over, everyone’s head is somewhere outside of the room. The boss stands up and says, “Okay everyone, if we don’t come up with something really out-of-the-box soon, we are going to be in trouble. I called this brainstorm session so we can knock around a few ideas and see where it takes us. I’ll stand here at the white board and you guys start shouting out ideas. Who’s got one?” Right about then is when you hear an audible click in the room. That is the sound of everyone’s brain triggering the stress alarm. Stress causes us to protect ourselves, to survive. As soon as “Who’s got a good idea?” came out of the boss’s mouth, everyone’s brain went into survival mode. The evolution of the brain actually makes it difficult for people to create new ideas. The brain cannot process data efficiently; it can most easily discern patterns. This means it is much easier for the brain to remember than it is to imagine. Since memory is a function of brain patterns, it naturally follows that, under stress, the brain will remember only what has worked in the past. That is why most brainstorm sessions are filled with, “This worked great before, why don’t we try it again?” Not the most innovative approach. If someone thinks of a truly out-of-the-box idea, he or she dismisses it as “too weird” before even introducing it to the group. The brainstorming session continues until everyone is drained of energy. Noticing the drop in output, and the zombie-like expressions on everyone’s faces, the boss says, “Come on everyone, let’s focus! We only have a few minutes left, let’s get five more ideas on the page.” People call out five ideas as fast as they can so they can get the heck out of the room. Mission accomplished. Another brainstorm session has resulted in a stressed out staff, lackluster ideas, and a white board full of ideas that will be recorded by an assistant and filed in a drawer to be opened when archeologists in the 23rd century conduct a dig to find ancient ruins from the year 2011. They find the contents of the drawer under Ancient 2011 Torture Devices. Research has determined that the classic brainstorm method, introduced by New York advertising executive Alex Osborne around 1940, is tragically flawed. Not in its concept, but in its execution. On paper the method seems sound; have people of various abilities work together to create ideas. The rules are simple: 1) Quantity of ideas is the goal, not quality. In fact, quantity will result in quality. 2) No criticism is allowed. 3) Free association and unusual ideas are welcomed. 4) Improving on an idea will come about through combining disparate ideas. These concepts are great; the attempt is to foster divergent thinking resulting in ground-breaking innovation. Sadly for most brainstorming sessions, theory and reality don’t run toward each other in a field of flowers and land in an ardent embrace. Instead, reality tells theory she is “okay on paper, but this is the real world.” After talking to a whole bunch of corporate executives (“a whole bunch” is any number between two and eighty seven) I discovered that creating new and innovative ideas ranked as one of their top concerns to grow their companies. When I asked them how they went about creating an innovative environment, the most common answer was to plan occasional meetings to brainstorm. Some even went so far as to install suggestion boxes in the break room. Suggestion boxes, wow. Creating an environment that fostered ongoing innovative thinking not only didn’t occur to most of them, but some responded with, “I can’t have my people free-wheeling around all the time. We have an office to run!” It’s like the boss who said, “I want my people to have fun, as long as they get their work done.” He doesn’t realize that having fun at work results in getting more work done. So I have decided to devote the next few columns entirely to the subject of innovation and creativity; not an easy task since even our understanding of how the brain creates ideas is ever-changing. But, in the words of Scott Allen, “Done is better than perfect.” Let’s finish up this introduction to the subject of creativity with a basic understanding of how the brain approaches new ideas; which is to say, horribly! The brain is largely not an instrument of innovation. Since we have evolved much faster socially than we have intellectually, in many ways the brain is still at the hunter-gatherer stage of development. Most of our mental functions are automatic, and designed for pure survival. The brain is much more interested in keeping us alive than in finding better ways of doing things. That is why we move more quickly away from pain that we do toward pleasure. Finding a bush full of berries is nice, but not as important as avoiding the bear who wants the berries too. Although some creative ideas lead to an “Ah ha” response, accompanied by the release of chemicals in the brain that make us feel good and inspire connections between the various brain centers, the good is almost always accompanied by a negative twinge of “How are we going to make this work?” or “Now this project is going to be added to my already-full plate.” So new ideas aren’t always a welcome thing in the brain. As a survival-focused creature, we are adverse to crazy new things. They almost always lead to problems. That is why you so often hear, “Why can’t we just do it the old way?!” People who use that phrase, although unproductive in a changing environment, are behaving normally. That is why most brain people (neurologists, psychologists, mothers) will tell you that the brain almost never comes up with an out-of-the-box idea all on its own. Bruno Abakanowicz didn’t wake up one day and say, “Today I will invent the Spirograph.” He combined concepts from mathematics and engineering, plus he had quite a bit of free time in the evenings ( there were no Red Box movies in the late 1800s). Every new idea is, at its core, an incremental change from a previously existing idea. So if you are looking for someone to jump up during a brainstorm session and scream, “I’ve got it!” you’re wasting your time. What happens instead is a process of combining and changing existing ideas until j’ai trouve, there it is! A continually creative environment isn’t what it seems. It is not wacky toys on everyone’s desk (unless wacky toys work for some people). It is not just a mosh pit of words and ideas being tossed around. It is definitely not chaotic. In fact, the more structure you add to the creative process, the more results you will gain. Paul Sills, the founder of The Second City Theatre (an organization known for a bit of creativity here and there) once said, “Creativity is born of structure.” The more you can systematize the creative process, the more relaxed everyone will be. For humans, structure is calming. In fact, the brain has evolved to prize security more highly than freedom. Just like a restaurant menu with too many choices is frustrating, too much freedom stresses us. A relaxed brain creates better than a tense one (as long as it is not toorelaxed, but we will delve into that more later). For now, start looking around your workplace. If you think, “I don’t need to think outside the box, I am just told which tasks to perform and I do them” you are wrong. The simplest tasks can be made easier, done faster, or eliminated outright if viewed with a creative eye. If you are thinking, “I don’t have time to sit around and invent new stuff, I have enough on my plate as it is” you are a drain on the company. Sales professionals know that they have to keep the pipeline full of new prospects to safeguard against slow times; innovation is the same, a constant pipeline of ideas is needed or the company will be caught empty-minded. More later, for now I have to go. I just thought of a really cool way to…oh crap, it’s already been invented!
Stevie Ray is a nationally recognized corporate speaker and trainer, helping companies improve communication skills, customer service, leadership, and team management. He can be reached at www.stevierays.org or stevie@stevierays.org.
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Much of what we do in the promotional products business involves branding. I just have to pass this along as what I think is a great example.
I’m hooked up to DirecTV for my televisions. So yesterday, I’m flipping through a little brochure they’d just sent in the mail that touts all the services I have available to me, and I see a small photo, barely over an inch and a half wide, maybe an inch or so high. I think I recognize the face as Dan Patrick, a sports announcer of some sort. I’ve seen him before, although I am not sure exactly who he works for. ESPN maybe?
Anyway, so I take a look at this photo, and recognize the logo on his shirt as Nike’s Michael Jordan silhouette, dunking a basketball. This logo is maybe 2mm in size, but immediately, I knew it was Nike. Knew it was Jordan.
So I google nike logo jordan. Takes me to jumpman23, part of the Nike site. What’s the first thing that comes up on the video? Some dude taking off his shirt to play ball. And smack dab in the middle of that shirt is, you guessed it, that Jordan silhouette, all by it’s lonesome.
Now, on a scale of 1 to 10 with regard to sports fans, I’m about a 2. Not a big fan at all. But because of Nike’s marketing, their branding, it was a no-brainer. I recognized their logo at just 2 mm in size. That’s pretty doggone small! And a pretty doggone good indicator of just how good a job Nike has done with regard to branding just one of their many businesses.
(Reuters) – U.S. shoppers who bought jeans, T-shirts and socks lately have had to shell out more cash. They’d better get used to it.
Even as cotton prices recede from all-time highs set in the spring, retailers and clothing makers are set to keep most of the price rises they implemented earlier in the year, when they sought to contain the damage to margins. And most will only offer discounts when they face pressure from their rivals.
Store chains and their suppliers avoided raising prices as long as they could, fearful of a backlash from consumers still dealing with high unemployment and gasoline prices.
But just as they did not pass on all their cost increases, retailers and clothiers won’t hand over all their savings.
In fact, many will try to hang on to any margin gains next year as a cushion against other rising costs, betting that shoppers are growing used to paying a bit more after a decade with little clothing inflation.
“The reality is that we American consumers have enjoyed low prices on apparel for some time,” Robert Shearer, chief financial officer of VF Corp, told Reuters in an interview on Monday. VF makes the moderately priced Wrangler and Lee jeans brands.
VF’s gross margin, which measures the profitability of goods sold, shrank 1.2 points to 45.3 percent in its most recent quarter, due entirely to its jeans business, which only makes up a quarter of company sales.
Gap Inc in May said product costs would go up 20 percent in the second half of 2011, and it could not increase prices enough to make up for that.
Cotton futures trading on ICE Futures U.S. surged to a record high in March after climbing nearly three times in value from the previous year, when the spot cotton contract sat roughly around 80 cents per pound.
The contract has since dropped by more than half, but is still 40 percent above levels of two years ago.
How much prices rise depends on the item and how much cotton is in it. But NPD Group’s chief retail industry analyst Marshal Cohen estimates that basic socks, underwear and jeans prices have gone up by 10 percent or so.
An extra $3 on a pair of jeans may not seem like much, but on a $30 pair of Wranglers, it is noticeable — and can be a hardship for shoppers who also have to shell out 23 percent more on average to fill a tank with gasoline than a year ago.
VF said Monday that U.S. jeans sales were up slightly in dollar terms, thanks to moderate price increases, but it sold fewer pairs, illustrating the fine line clothes makers and stores must walk.
AlixPartners managing director David Bassuk estimates that retailers were at best able to pass off half of their higher costs to shoppers, sharing the hit to margins with suppliers for the rest.
Now VF, Gap and other companies that sell clothes using a lot of cotton — like American Eagle Outfitters Inc and Nike Inc — are telling investors that their gross margins should improve starting in the second half of 2012.
“The benefit from cotton costs going down is going to be reflected in margins. They are not going to lower the prices,” said NPD’s Cohen.
And Perry Ellis International Inc Chief Executive Officer George Feldenkreis pointed out that cotton isn’t the only cost that has risen: labor costs in China, where most clothing bought by U.S. consumers is made, are up, and higher gas prices have raised the costs of getting products to stores.
Given the nine-month-to-a-year lead time in the supply chain, prices will in fact continue to increase gently into the spring. After that, they should stabilize at higher levels.
“There won’t be a drop in retail prices, but price increases will stop” said Nate Herman, vice president of international trade of the American Apparel & Footwear Association, which represents some 700 U.S. clothing companies.
NO ESCAPING COTTON
One thing that may help rein in prices for consumers, to some extent, is competition. Consumers can buy basics like blue jeans from any number of vendors, making higher cotton costs scary for retailers and manufacturers.
Jones Group Inc for one is currently trying to get out of jeanswear, a business which stagnating sales and lower margins has made no longer worth pursuing.
Some companies like Levi Strauss & Co and HanesBrands Inc are experimenting with organic fiber, made of flax and hemp, to contain cotton costs.
But so far, such efforts are rare in the apparel industry.
VF looked into different fabrics but ultimately decided it had to stick to cotton only.
“Consumers, when they pick up a pair of Wrangler jeans or Lee jeans, have certain expectations,” VF’s Shearer said. Experimenting with how jeans feel would “harm the brand.”
But there is another factor that could push prices back down: continued weakness in the U.S. job market and overall economy.
Unemployment is still high and retail sales in recent months have shown only slight growth, meaning some retailers might have to cut prices again, especially if sales in the upcoming holiday season were tepid and rivals panicked.
“The economy and the lack of a recovery will be more likely reasons for prices coming down,” NPD’s Cohen said. “Retailers are going to get competitive on motivating the consumer.”
(Reporting by Nivedita Bhattacharjee in Bangalore and Phil Wahba in New York. Additional reporting by Marcy Nicholson in New York. Editing by Gerald E. McCormick)
I’ve always been drawn to promotional products, mostly because they’re useful items. Useful items that carry a message, with seemingly endless uses and applications.
In this case, I just spent $9 on a promotional item from Sears. Granted, it was full of something that WASN’T a promo item, that I have use for, but that doesn’t take away from my point here. Here’s an excellent example of promotional advertising, and it’s what we call a “self liquidator”. Not only does it self-liquidate, but it caused me to buy the product, making it an incentive as well. Would I have bought 50 sheets of sandpaper for $9 with tax if it weren’t for the organizer? Nope. What appealed to me is that I can never seem to find a good, fresh piece of the right grade of sandpaper when I need it. I’ll still need to find a permanent home for the organizer, and will have to remember where I put it, but at least I now have a place, and some sort of organization of said sandpaper.
And, every time I go for a piece of sandpaper, I’m exposed to a great big Craftsman logo in white on a black background. Oh yeah, I almost forgot… and now, you’re seeing it here.
We’ve got a lot of great gift products available this year… Godiva, Guess, Coby, Callaway, just to name a few of the many brand name items we have available for you this year. For example, take a look at this catalog, then give me a call – let’s discuss your holiday gifting needs! http://bit.ly/pdeXL5