Goin Green Promos Eco Friendly Promotional Products

Looks like Australia’s experienced their own version of the “New Coke” debacle: http://finance.yahoo.com/family-home/article/108073/vegemite-contest-draws-protests?mod=family-home

Did I say debacle? I think it was a stroke of marketing brilliance.

I particularly liked one of the last sentences, referring to “habit”. First, your marketing needs to get the audience to try your product. But when purchasing your product or service becomes habit, you’ve achieved success.

Household and personal-care companies that cut spending on marketing in a recession could suffer immediate and long-term business losses, according to a new study. Analysis by a University of North Carolina professor shows home and beauty companies that reduced marketing in previous economic slowdowns lost share to private labels and failed to regain it.

The results of the study are especially timely, as a significant number of these companies slashed marketing at the end of last year. Using data provided by TNS Media Intelligence, which tracks advertising media, multiple researchers have found household and personal-care companies lowered marketing spending by 14% on average in the fourth quarter of 2008. For the year in total, the companies reduced marketing by 8.8%, ahead of the 5% cut by advertisers across all industries.

According to data from Goldman Sachs, a handful of personal-care companies did choose to increase marketing spending late in 2008, contrary to trends. For example, Procter & Gamble Co. devoted more money to advertise its laundry detergent brands, hoping to at least maintain sales and protect against gains from rivals. Further data provided by Information Resources Inc., a marketing services firm, showed foreign-based multinational companies tended to outspend U.S. companies in the home and beauty industry. L’Oréal, for instance, boosted its fourth quarter advertising spending and could stand to benefit in expanded market share.

Conversely, according to the UNC study, about half the share lost to private labels in past recessions has never been recovered by household and personal-care companies. However, research shows leading premium brands that maintain advertising budgets in a recession do not lose business to smaller non-premium labels.

Bamboo fiber… a renewable natural resource. Bamboo is known to be the fastest growing plant on the planet. It’s a naturally renewable, eco-friendly product that is easy on our environment, thriving naturally without the use of harmful pesticides. A bamboo forest releases 35% more oxygen than an equivalent size forest. Every strand of bamboo fiber boasts a luxurious, soft hand, elegant sheen and durability while keeping you cooler than cotton.

• Bamboo takes in nearly 5 times the amount of greenhouse gases as other tree forests
• Bamboo can be harvested in 3-5 years compared to 10-20 years for most soft woods
• Bamboo absorbs water 3-4 times better than cotton

Awesome stuff! Let me know if I can help with your corporate apparel needs. (877) 250-4354

How’s this for recycling? We can actually take your used billboard vinyl, and turn it into stylish, promotional bags. Each billboard bag is different, tough and durable. Environmentally sensitive, as we’re giving your billboard material a new life, saving them from the landfill, and you get a one-of-a-kind bag at the same time. Several bag styles are available: messenger, tote, backpack, etc.

How cool is that?!?!?   Call for information:  (877) 250-4354

With today’s heavy use of PCs, PDAs, Smartphones and the like, some people assume that paper calendars — wall, desk, pocket — are pretty much obsolete.

On December 24, 2008, the NBC Today Show asked viewers, “Do you still use a paper calendar?” It was their feature, “Today’s Question”. And while it’s not a scientific poll, they tallied 3059 responses. A resounding 91% confirmed, “Yes.  I still write my commitments on a physical calendar.”

Calendar advertising is a primary product category in the promotional product industry with cost per impression that is microscopic. Daily usage, gift value, customization options and longevity heavily impact CPI and ROI.

Still one of, if not the BEST value in promotional marketing, calendars can inform, advertise, incent or remind the user. Or all of the above. Completely customizable, including personalization, they can be adapted for many uses. Calendars also make for a fantastic fund raiser.

Comments welcome. Check us out at www.goingreenpromos.com, or call 877-250-4354

Schools and organizations are always looking for a way to recognize students for their accomplishment. Here are a series of classy items that do exactly that. Great way for business to target outgoing students as well as fund raiser the graduating class. NIce quality - let me know if I can help.  877-250-4354  www.goingreenpromos.com

We’re always looking for value in promotionals, aren’t we? Get the most bang for the buck? It’s what I do for my clients. Below is, in my opinion, one of the best values in the entire industry (provided it’s properly targeted), only made better by a special promotion through March 31, 2009.

The reason this is such a great value is apparent. There’s not only a pen, a cute pen that few will throw away, but it comes with a card that tells your story, in full color. We can perf the card and make it a reply, or a tear-off business card, or other. It’s extremely flexible. We can also pre-address the cards if you’re doing a mailing! With your indicia (or ours), it can be ready to drop off at the Post Office. Heck, we can actually mail them for you too.

Great for B2B and B2C situations, even as a regular hand-out, this “power pack” can be left at doors, handed out at events, trade shows, etc. It’s participatory in that they have to tear it open to take it apart, the cello keeps your product and message clean and dry, etc. To me, this is one of the best items around.

As for the pen, there are thousands of different shapes, some with billboards captured in the shape of the pen itself. Completely custom, or using stock art, they’re fun, they attract attention, and people like them and hang on to them.

With this special offer, the Power Pack is FREE. Normally priced at $0.60 plus setup, it’s a great way to turn a fun yet effective giveaway into a more powerful promotion for your business or organization.

Fund raising for schools? Can anything be better? Who doesn’t use pens? I mean, really. 

Please call or send me a note if you’d like a sample and information. (877) 250-4354

Note: Pens are available made from various recycled materials, including tires, denim, U.S. currency and plastics.

Power Pack information

Have you ever lost your prized sunglasses during an outing or other outdoor activity?

Ever had your favorite cap fly off your head never to be seen…or worn again? Do you find the use of eyewear holders worn around your neck cumbersome and, depending on the activity, potentially hazardous?

Xcap was created for you!

Xcap was invented and designed with true outdoor performance and activity in mind. The original headwear/eyewear accessory system, Xcap technology has evolved into the “VISIONARY HEADWEAR” available today.

Xcap provides performance and peace of mind for active outdoor enthusiasts in both work and play environments. Xcap by KOMBI is stocked in seven distinct models. There is an Xcap model for virtually every outdoor activity.

I think I mentioned this one in a previous post, but found some more info, and thought I’d put it up. I’ll have more new products posted soon. Here’s a graphic to show you how this cap does what it does…

How the X-cap works

Let me know if I can get you pricing, info or a sample.

Hi!

If you’ve ever exhibited, or wanted to exhibit at a trade show, this one’s for you. I’ll be giving a talk at the Sacramento Metro Chamber on Tuesday, February 10. The subject title is as you see above, Maximizing Trade Show Opportunities. There are about a half-dozen seats available, so if you’re interested, please contact me and I can get you registered. Open to Chamber members, I think you’ll find it very informative and helpful.

Let me know if I can get you registered.

Ted
www.goingreenpromos.com

For the first time, the Super Bowl Champions wore organic-cotton T-shirts in the locker room, Impressions magazine reports. Canton, Mass.-based Reebok Intl. Ltd. announced that the Super Bowl XLIII Championship locker room T-shirts were made from 100 percent organic cotton. The hang tags on the shirts were also made of recycled materials. Fans can buy the organic Super Bowl XLIII tees at Reebok.com or NFLshop.com.

Of course, if you’d like organic cotton tees for your business or organization, or any other eco-friendly promotional item, just call or email yours truly… :)  Or visit www.goingreenpromos.com