Household and personal-care companies that cut spending on marketing in a recession could suffer immediate and long-term business losses, according to a new study. Analysis by a University of North Carolina professor shows home and beauty companies that reduced marketing in previous economic slowdowns lost share to private labels and failed to regain it.
The results [...]
Entries Tagged as 'Uncategorized'
Study: Cutting Marketing Could Prove Costly
April 9th, 2009 · No Comments
Tags: Uncategorized
Recycle Your Billboards!
March 17th, 2009 · No Comments
How’s this for recycling? We can actually take your used billboard vinyl, and turn it into stylish, promotional bags. Each billboard bag is different, tough and durable. Environmentally sensitive, as we’re giving your billboard material a new life, saving them from the landfill, and you get a one-of-a-kind bag at the same time. Several bag [...]
Tags: Uncategorized
Maximizing Trade Show Opportunities
February 6th, 2009 · No Comments
Hi!
If you’ve ever exhibited, or wanted to exhibit at a trade show, this one’s for you. I’ll be giving a talk at the Sacramento Metro Chamber on Tuesday, February 10. The subject title is as you see above, Maximizing Trade Show Opportunities. There are about a half-dozen seats available, so if you’re interested, please contact [...]
Tags: Uncategorized
Super Bowl goes Organic
February 5th, 2009 · No Comments
For the first time, the Super Bowl Champions wore organic-cotton T-shirts in the locker room, Impressions magazine reports. Canton, Mass.-based Reebok Intl. Ltd. announced that the Super Bowl XLIII Championship locker room T-shirts were made from 100 percent organic cotton. The hang tags on the shirts were also made of recycled materials. Fans can buy [...]
Tags: Uncategorized
Elephant Poop?
January 29th, 2009 · No Comments
Yes, elephant poop! There were so many new, eco-friendly, recycled, green, etc., promo products out this year, it’s incredible. And yes, an entire line of notebooks made from 100% recycled, sustainable and ecological elephant poop! (it’s odorless and clean as a whistle). A complete list and photos will follow.
Tags: Uncategorized
Flash Drives - Great pricing through January 30, 2009!
January 21st, 2009 · No Comments
One of the most useful promo-tech items on the market, the flash drive. USB drive, thumb drive, etc. Lots of names for this one. We can add your information, make up a widget, so much to do with them, and they won’t throw these away. Two fine styles available, under $10 with an imprint, and [...]
Tags: Announcements · Eco-Friendly Products · Green marketing and ideas... · Special Offers · Uncategorized
I’m back, and with good stuff
January 19th, 2009 · No Comments
Hi!
For security reasons, I didn’t want to announce to the world that I was leaving for a week, but I just got back from our industry’s big show in Las Vegas. Miles of aisles, and almost 2,000 different product lines. I’ve got lots of really cool stuff to share, but unfortunately, I brought back with [...]
Tags: Uncategorized
New wine bottle decoration…
January 3rd, 2009 · No Comments
We’ve had decorated wine bottles available for years as gifts for many occasions, one of the most notable being engraved and color-filled. Well, we have a new method of decorating a wine bottle, and I think it looks pretty cool. It’s a metal plate that gets decorated with your information and artwork, then shaped and [...]
Tags: New Products · Special Offers · Uncategorized
It’s Real. It’s how people feel.
December 30th, 2008 · No Comments
Fear cannot be banished, but it can be calm and without panic; it can be mitigated by reason and evaluation. « Vannevar Bush, American scientist (1890 - 1974)
Nichole’s got some good points here - I thought this was worth passing along…
Like many Americans, I have been watching the national news a lot lately. On CNN [...]
Tags: Uncategorized
Feels good to recycle advertising mail and unused catalogs…
December 21st, 2008 · No Comments
Sure, we’ve all heard “reduce, reuse, recycle” and all the other green and eco-friendly phrases. I found a few pertinent facts and thought they’d make for a good reminder…
Americans use 85,000,000 tons of paper a year; about 680 pounds per person.
The average household throws away 13,000 separate pieces of paper each year. Most is packaging [...]
Tags: Eco-Friendly Products · Green marketing and ideas... · Observations... · Uncategorized