Goin Green Promos Eco Friendly Promotional Products

I’ve got a good amount of experience in both exhibiting and attending trade shows. I sell the stuff that the booth staff hands out in order to get you to remember them. Trade shows can be incredibly valuable, or they can be a total waste of time. It’s highly dependent upon your business category, and [...]

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Looks like Australia’s experienced their own version of the “New Coke” debacle: http://finance.yahoo.com/family-home/article/108073/vegemite-contest-draws-protests?mod=family-home
Did I say debacle? I think it was a stroke of marketing brilliance.
I particularly liked one of the last sentences, referring to “habit”. First, your marketing needs to get the audience to try your product. But when purchasing your product or service becomes [...]

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With today’s heavy use of PCs, PDAs, Smartphones and the like, some people assume that paper calendars — wall, desk, pocket — are pretty much obsolete.

On December 24, 2008, the NBC Today Show asked viewers, “Do you still use a paper calendar?” It was their feature, “Today’s Question”. And while it’s not a scientific [...]

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I’m a true believer in the power of promotional products - can you tell? Being in the industry, I see them used in so many powerful ways to achieve a specific outcome, but not everyone understands that. It seems that some people think of promotional products as pens, mugs and other goodies that are [...]

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I’m sitting here thinking about my website, goingreenpromos.com. It suddenly occurs to me how, to some, the site might be very useful, but to others, useless. I say useless because most of us in business today have so many things we have to do, that we want someone to help make those chores easier, quicker, [...]

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I subscribe to eM+C, short for e-marketing and commerce, found at www.emarketingandcommerce.com. They, as you might expect, address every aspect of marketing online. It’s my goal to do a better job of marketing online through seo on the website, but in my email practices as well. That said, I found this article a good reminder, [...]

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I sure hope you had a great Thanksgiving. It’s a great time of year - I’m grateful for all the people in my life. At the ripe old age of my 50 years, I finally, genuinely, am beginning to realize what is most important in life.
And now for some thoughts on business…
People move on due [...]

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And it doesn’t have to be down for your business, either.
Many businesses tend to pull on the reins when the economy falters, and the first budget area they cut is marketing. That’s so counter-productive! Those who stop marketing, or cut back on marketing will be the first to lose market share.
It’s certainly a good time [...]

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