Household and personal-care companies that cut spending on marketing in a recession could suffer immediate and long-term business losses, according to a new study. Analysis by a University of North Carolina professor shows home and beauty companies that reduced marketing in previous economic slowdowns lost share to private labels and failed to regain it.
The results [...]
Entries from April 2009
Study: Cutting Marketing Could Prove Costly
April 9th, 2009 · No Comments
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