Looks like Australia’s experienced their own version of the “New Coke” debacle: http://finance.yahoo.com/family-home/article/108073/vegemite-contest-draws-protests?mod=family-home
Did I say debacle? I think it was a stroke of marketing brilliance.
I particularly liked one of the last sentences, referring to “habit”. First, your marketing needs to get the audience to try your product. But when purchasing your product or service becomes [...]
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