Goin Green Promos Eco Friendly Promotional Products

Looks like Australia’s experienced their own version of the “New Coke” debacle: http://finance.yahoo.com/family-home/article/108073/vegemite-contest-draws-protests?mod=family-home

Did I say debacle? I think it was a stroke of marketing brilliance.

I particularly liked one of the last sentences, referring to “habit”. First, your marketing needs to get the audience to try your product. But when purchasing your product or service becomes habit, you’ve achieved success.